Me, My Money, and My Devices

“The banks’ failure of imagination is exposing them to disruptive entry by players specializing in customer management and user interface design.”

“Banks in Brazil were the first to take deposit and withdrawal transactions out of banking halls and into retail shops that exist in every village and neighborhood.”

Source: MIT Technology Review

Sobre Big Data…

“(…) the reason why we need to understand data, (…) it helps us better understand how the world really works and the kind of vision we need to make as a company or an individual in order to make better decisions.”

“(…) people who are researchers, they are more satisfied with their performance when they’re paired with somebody who is a businessperson compared to when they work alone.”

“(…) every company’s a data company. Exactly. So I’m encouraging companies to think more bodily about their data science problems. Instead of thinking of it as solely a technology problem, you need to think about it as an education problem. Of educating not only the students of today, but even your front line staff needs to know something about statistics if they want to make sense of the reports they’re given.”

“(…) as a data scientist, (…) it’s always good to give them the answer and then tell them how you got there. I don’t like the black box method of consulting (…)”

“So I think of the whole notion of the Big Data world as consisting of two kinds of relationships you’ve gotta deal with. Relationships between or among variables you’re dealing with, and the relationships among people who work together to solve that problem.”

Boa entrevista sobre Big Data e perfil de data scientist no Hadooponomics: http://bluehillresearch.com/hadooponomics-the-secret-to-building-an-effective-team-of-data-scientists-podcast-transcript/

“Neurologically, we really do know more than we can say.”

O título desse post, assim como os tweets abaixo, são do neurocientista Moran Cerf durante apresentação no MIT Media Lab hoje à tarde. É evidente que não conhecemos todo o potencial de nossos cérebros, mas também que não estamos preparados para incorporar nossas mentes à tecnologia, pelo menos não sem levantar barreiras éticas ou de privacidade.

Se não conseguimos expressar tudo o que pensamos, há uma grande fatia que permanece enclausurada e nunca chega a ver a luz do dia.

Understanding how the brain works leads to understanding why we do what we do.

We think we’re in control because the things we want are happening; we assume we’re the one driving the wagon.

Changes to our brain lead to changes in our behavior.

We rewrite history to explain how we ended up where we are. Our brains justify everything.

When the brain recognizes something our brain cells burst into activity, and we can see the moment before it happens.

We observe our own language as much as the audience does, but we claim agency of our words.

We can now see brain activity without actually going inside the brain.

In 2010 I was misquoted saying a dream recorder was possible, and argued against it. Four years later it was invented

We can see that you’re going to make a choice seconds before you make it, and play your own brain against you.

By looking inside the brain we can anticipate every move, no matter how fast a person moves.

By monitoring brain activity we can tell what ending an audience will want from the movie they are watching.

Your bodies listens to and react to cues much faster than you can consciously process them.

When we’re sleeping we do shut down some of the barriers in the brain. We get much more access to who you really are.

You’re a lot less likely to lie to yourself when you are sleeping.

The biggest problem with bringing brain-reading tech to market is that we are not ready for it.

#MLTalk (@medialab)